About Sootmutt

📝 About SootMutt

🐾 WHO WE ARE

SootMutt was started by a couple of lads on a random weekday — a couple of beers deep and full of big ideas.
What started as a spark between mates turned into a brand built for the bold.

We’re here for the ones who live life off-road, grease-stained, sunburnt, and unstoppable.

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💬 WHY "SOOTMUTT"?

The name? A little rough, a little wild — just like the people who wear it.
Whether you're elbow-deep in a 4x4 rebuild or just chasing that next dirt-covered adventure, SootMutt's got your back.

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🔧 OUR MISSION

Built in the dirt. Worn with pride.
We’re not chasing fashion trends — we’re making gear that holds up when the road ends and the real stories begin.
From busted knuckles to busted bush tracks, you know what we mean.

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🤘 WHO’S BEHIND IT?

Founded by Kurt Keneally and Bailey Hill,
SootMutt is more than just a clothing brand — it’s a lifestyle, a brotherhood, and a big ol’ “f*ck yeah” to doing life your own way.

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🔥 JOIN THE CREW

This isn’t just a brand. It’s a community.
Tag us reppin’ your SootMutt gear with #SootSoot for a shot at being featured.
We’ve got big things coming — and you’re part of it.